Our Story

Beauty is everywhere.

We've learned to express this through fashion, and since 2016 it has become our life’s work. We are not designers by education but are inspired by our shared love for Fashion. The zest for dressing ourselves inspired our passion to dress others and we are lucky to have found success in our vocation.

Fashion forward and keen on innovation - that's Aarika for you. Our designs are inspired by the unusual and by the ordinary, by the colors provided and the colors created, by mother earth and the universe. We follow trends and apply them to our work, always trying to stay ahead of the curve. Interested in collaborating on a future project? Let’s be in touch!

Embrace Your Style

Celebrate individuality and confidence through unique fashion choices. Wear what makes you feel powerful and authentic, not just following trends. Fashion is self-expression; mix, match, and evolve your look. Stand out, take risks, and showcase your true self with pride and creativity.

What We Offer

"The secret of great style is to feel good in what you wear”

At Aarika we create clothing to suit urban, chic and everyday fashion that can be worn anytime, anywhere. We integrate wearable and comfortable fabrics with contemporary cuts and designs. With convenient location,affordability and a wide range of products to choose from. Aarika is a one stop Fashion Destination based at Salt Lake,Kolkata.